Core Insights - The "Keyun Road Spirit" logo and IP image were officially launched on July 24, representing a cultural innovation that injects new development momentum into the old industrial park [1][3] - Keyun Road, an 11-kilometer industrial corridor, has produced notable companies such as Jiadu, NetEase, 37 Interactive Entertainment, and Kugou, reflecting the historical context of technological innovation and industrial upgrading in Tianhe District [3][5] Summary by Sections - **Cultural Significance**: The "Keyun Road Spirit" embodies values of practicality, innovation, responsibility, and inclusiveness, aiming to promote regional identity and cultural depth [3][5] - **Logo and IP Design**: The logo features the letter "K" symbolizing "Keyun Road" and its internet technology attributes, with interconnected lines representing openness, knowledge sharing, and creative convergence. The colors red, blue, and yellow signify party leadership, technological innovation, and regional vitality [3][5] - **Character Representation**: The IP image consists of three characters: "Keke," "Yun Yun," and "Lu Lu," which personify the essence of the Keyun Road Spirit through vibrant colors and tangible symbols [3][5] - **Storytelling Initiative**: Tianyuan Street has initiated a storytelling project to explore the "Keyun Road Code Gene," "Enterprise Growth History," and "The Everyday Life of Keyun Road," aiming to make the spirit relatable and deeply ingrained in the community [5] - **Urban Development Project**: The street is also developing a "Keyun Road Spirit" gathering area project, focusing on optimizing urban space, enhancing landscape quality, and creating a high-quality, recognizable district that integrates technological innovation, cultural spirit, and ecological nature [5]