Core Viewpoint - The article discusses the recent issues surrounding "Baibaokun" and its failure to return promised rewards to users, raising concerns about its business model and potential risks associated with its operations [3][5][10]. Group 1: Company Overview - Baibaokun is a health service vertical search engine established in October 2020 by Zhong An Technology, a subsidiary of Zhong An Insurance, which is China's first internet insurance company [3][31]. - The company operates through a WeChat mini-program and has been involved in a controversial business model that combines purchasing rights with excessive returns in the form of JD.com gift cards and high reward points [3][5][16]. Group 2: Business Model and User Complaints - Baibaokun's model involves users purchasing rights for a fee, with promises of returning higher-value JD.com gift cards and points, creating an almost risk-free arbitrage opportunity for users [5][18]. - Users have reported widespread issues, with many claiming they did not receive the promised JD.com gift cards after their rights expired, leading to a surge in complaints on various platforms [10][11][12][13]. - The total amount involved in complaints may exceed 100 million yuan, indicating a significant scale of the issue [5]. Group 3: User Experience and Incentives - Users are attracted to Baibaokun primarily due to the high rewards points that can be redeemed or withdrawn, rather than the rights themselves, which are often seen as secondary [26][28]. - The platform incentivizes users to recruit others, allowing them to earn points through referrals, which has led to a focus on recruitment rather than the actual use of the rights purchased [29]. Group 4: Financial Backing and Corporate Structure - Baibaokun has received multiple rounds of funding, including a 50 million yuan Pre-A round in April 2022, indicating investor confidence despite the current issues [33]. - The company is structured with Zhong An Technology as its largest shareholder, holding a 24.68% stake, which raises questions about the accountability and oversight from its parent company [31][32].