Core Insights - The electric two-wheeler industry in China is experiencing a strategic differentiation with Aima Technology Group launching its commercial sub-brand "Aima Mahe" to expand into high-frequency commercial scenarios such as delivery services and rental services after 26 years in the consumer market [1][2] Group 1: Strategic Expansion - Aima Mahe aims to create a second growth curve for Aima by entering the commercial market, which includes delivery, life services, and corporate customization [1] - The launch event attracted major industry players, indicating a shift from traditional manufacturing to becoming a "mobile productivity solution provider" [1][2] Group 2: Manufacturing and Supply Chain - Aima has completed the construction of national bases across various regions in China, ensuring strong delivery capabilities and consistent product quality through a comprehensive control of the manufacturing process [2] - The company emphasizes its commitment to high-quality design and components to enhance the performance of its commercial products [2] Group 3: Market Demand and Product Offering - The commercial market for two-wheelers is driven by a significant demand for instant delivery and life services, with a projected order volume exceeding 1 billion by 2030 [3] - Aima Mahe's product "Positioning House" targets four key scenarios: instant delivery, life services, corporate customization, and travel rentals, aiming to address the lack of standardization in the current market [3] Group 4: Business Model and Ecosystem - Aima Mahe will implement an Integrated Product Marketing Service (IPMS) to create a full-link integration strategy, moving away from the traditional "civilian to commercial" model [4] - The company plans to integrate offline stores with online platforms to create a win-win ecosystem for riders and partners [4] Group 5: Technological Innovation - Aima Mahe is focused on addressing core pain points in commercial scenarios, including riding, endurance, safety, and road conditions, through technological innovations [5] - The introduction of advanced safety systems and energy-efficient solutions aims to enhance the overall user experience and safety of commercial vehicles [5] Group 6: Collaborative Partnerships - The presence of major partners like JD.com and SF Express at the launch event highlights Aima Mahe's ecosystem appeal, with JD.com reporting a 300% growth since partnering with Aima [5] - Aima Mahe is positioned not just as a product brand but as an open commercial mobility ecosystem platform, fostering deep collaboration among various stakeholders [5]