Core Insights - Douyu's diversification transformation has been a key focus over the past two years, with each financial report serving as a validation of this transformation [2] - The company reported a total revenue of 1.054 billion yuan for Q2 2025, a steady increase compared to the same period last year, with a gross profit of 142 million yuan, representing a year-on-year growth of 68.5% [2] - Douyu achieved a net profit of 37.83 million yuan in Q2, with an adjusted net profit of 25.28 million yuan, marking a return to profitability for the quarter [3] Revenue Structure - In Q2, Douyu's innovative business, advertising, and other revenues reached 476 million yuan, a year-on-year increase of 96.8%, contributing to 45.2% of total revenue [3] - The growth in innovative business revenue was primarily driven by game membership and voice services, with voice business revenue increasing by 70.8% to 296 million yuan [3] User Engagement - Douyu's mobile MAU reached 36.4 million in Q2, with 2.8 million paying users and an average ARPPU of 255 yuan, indicating effective user engagement strategies [4] Content Supply - The company has strengthened its esports event matrix, covering major tournaments such as the King of Glory KPL Summer Tournament and the Crossfire CFPL Summer Tournament, catering to core player viewing needs [5] - Douyu launched innovative self-produced events, such as the Teamfight Tactics Duo Relay Race, enhancing user engagement and retention [6] Platform Governance - Douyu has intensified its governance efforts, permanently banning 1,146 live rooms and taking action against various violations to maintain a healthy platform environment [7] - The company aims to build a positive community and platform ecosystem, which is crucial for its sustainable development [7] Strategic Direction - Douyu's co-CEO emphasized the commitment to revenue diversification and cost efficiency, aiming to enhance user experience and operational efficiency in a changing macro environment [7]