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京东方A:品牌厂采购较为积极 推高TV类产品出货量
Xin Lang Cai Jing· 2026-01-23 01:36
Core Viewpoint - BOE Technology Group (京东方A) indicates a positive outlook on the LCD production line product price trends and operating rates, driven by upcoming sports events and increased procurement from brand manufacturers [1] Demand Side - Since December 2025, demand has been boosted by preparations for upcoming sports events, leading to active procurement from brand manufacturers and an increase in TV product shipments [1] Supply Side - The industry maintains a "production based on demand" strategy, allowing for flexible adjustments in operating rates to match demand, with overall operating rates currently at a high level [1] Price Trends - According to third-party consulting data, TV product prices across all mainstream sizes have risen in January 2026 [1] - Additionally, MNT products are expected to see price increases due to the rise in TV panel prices and capacity constraints [1]