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OPPO操作系统全面升级 手机跨生态之争提速
Zheng Quan Ri Bao Wang· 2025-10-18 03:02
Core Viewpoint - OPPO's release of the ColorOS 16 operating system marks a significant shift towards a "cross-device ecosystem" strategy amid peak industry growth and heightened competition, moving the focus from hardware specifications to an AI-driven, all-scenario smart ecosystem [1] Group 1: ColorOS 16 Features - The core upgrades of ColorOS 16 focus on "seamlessness" and "intelligence," enabling free flow of computing power, data, and services across devices such as smartphones, tablets, computers, smartwatches, and cars [2] - The "seamless" experience liberates users from device constraints, allowing functionalities like answering phone calls on tablets and transferring navigation tasks to car screens, creating a user-centered computing network [2] - AI capabilities are deeply integrated into ColorOS 16, serving as a connective tissue across all ecosystem devices and understanding user intent [2] Group 2: Competitive Landscape - Major manufacturers like Honor and Vivo are also enhancing their ecosystems through AI and operating system upgrades, recognizing that a single smartphone product is no longer a competitive advantage [3] - The competition has evolved from "phone vs. phone" to "ecosystem vs. ecosystem," with operating systems becoming the foundation for personal AI assistants and enhancing user experience [3] - Unlike Apple's closed ecosystem, Android manufacturers are more inclined to collaborate while building their core ecosystems, as seen in the formation of the "Golden Standard Alliance" to promote interoperability [3] Group 3: Strategic Challenges - OPPO and other smartphone manufacturers face the challenge of competing against Apple's established ecosystem in the high-end market while balancing their own interests with those of partners in an open collaboration environment [4] - Building a robust ecosystem requires sustained focus on technology development and user experience, along with attracting developers to create dedicated applications for the operating system [4] - Strategic partnerships with industry leaders in smart automotive and smart home sectors are essential for expanding ecosystem capabilities beyond simple agreements [4]