Core Insights - The article discusses the rise of symbolic marketing and its impact on brand perception, highlighting the tension between superficial marketing tactics and deeper consumer engagement [1][4] Group 1: Symbolic Marketing - Symbolic marketing focuses on creating catchy logos and slogans, prioritizing marketing over meaningful connections with consumers [2][3] - The effectiveness of symbolic marketing has diminished due to oversaturation and lack of substance, leading to consumer fatigue and skepticism [4][5] Group 2: Consumer Perception - Consumers are increasingly aware of the superficiality in advertising, leading to a perception of "symbolic violence" where marketing manipulates without genuine engagement [4] - The disconnect between marketing symbols and actual product value can result in a loss of consumer trust and brand loyalty [3][5] Group 3: Brand Value Proposition - Companies must align their value propositions with consumer values to foster better connections, as consumers are now seen as vital assets rather than mere revenue sources [5] - The evolution of consumer expectations necessitates that brands adapt their messaging to resonate authentically with their audience [5]