Financial Data and Key Metrics Changes - The company reported a consolidated revenue of $78.8 million for the third quarter, down 2% from $80.5 million in the prior year period [19][21] - Adjusted net income for the third quarter was $19.3 million, or adjusted net income of $0.36 per basic share, compared to a net loss of $18.1 million in the prior year [25] - Adjusted EBITDA was $33.5 million in the third quarter, up 9% from $30.8 million in the prior year period, with an adjusted EBITDA margin of 42% [26] Business Line Data and Key Metrics Changes - North America system-wide sales were $432.2 million, up 10% year-over-year, primarily driven by growth from net new studio openings [17] - Same-store sales were down 0.8% for the quarter but up 5.4% on a two-year stacked basis [17] - North America run-rate average unit volumes climbed to $668,000 in the third quarter, up 2% from $654,000 in the prior year period [19] Market Data and Key Metrics Changes - The global boutique fitness market is expected to reach $60 billion by 2030, driven by increasing demand for specialized fitness experiences [6] - The company ended the quarter with 3,066 global open studios, having opened 78 new studios and closed 32 studios [16] Company Strategy and Development Direction - The company is focusing on enhancing marketing, operations support, unit growth, innovation, and cost efficiencies to drive growth and financial returns [10][11] - Following recent divestitures, the company has streamlined its brand portfolio, which is expected to improve franchisee support and operational efficiency [10][12] - The company plans to implement a national brand campaign for Club Pilates to enhance brand awareness and drive organic growth [12][48] Management's Comments on Operating Environment and Future Outlook - Management acknowledged challenges in lead flow and member conversion, particularly in the context of enhanced privacy safeguards [18] - The company is taking a conservative approach to North American system-wide sales projections due to current business conditions [29] - The outlook for 2025 includes projected North America system-wide sales ranging from $1.73 billion to $1.75 billion, representing a 12% increase at the midpoint [29] Other Important Information - The company expects to see marketing fund spend exceed marketing fund revenue by approximately $5 million in the fourth quarter due to the nationwide branding campaign [31] - The company recorded a net loss of $6.7 million in the third quarter, compared to a net loss of $18.1 million in the prior year [25] Q&A Session Summary Question: Update on Club Pilates comps - In Q3, Club Pilates comps came into the low single digit or about 1%, reflecting the maturity of the studio base [34] Question: Balancing higher prices with member retention - The company is conducting a pricing analysis to ensure a thoughtful approach to pricing and packages while maximizing studio usage [38] Question: Private equity involvement in franchisee base - The company is exploring opportunities to bring in larger-scale operators and private equity into the franchisee base, particularly for Club Pilates [41] Question: National ad campaign purpose - The national ad campaign aims to test new marketing channels and understand their effectiveness, which could benefit other brands in the future [48]