Core Viewpoint - The "2026 Beijing Online New Year Goods Festival" is organized by the Beijing Municipal Bureau of Commerce from January 19 to March 4, aiming to enhance consumer participation and interaction through various online and offline activities [1] Group 1: Meituan - Meituan has built the main online venue for the "2026 National Online New Year Goods Festival," collaborating with over a million quality merchants and investing over 100 million yuan in subsidies [2] - The platform offers various promotional activities focusing on consumer needs in dining, accommodation, travel, shopping, and entertainment, including events like "Cultural Tourism Ice and Snow Carnival" and "Elephant Supermarket One-Stop New Year Goods" [2] Group 2: JD.com - JD.com is running its New Year Goods Festival from January 17 to March 1, featuring a wide range of products and various promotional forms such as official discounts and national subsidies [2] - The festival includes a paper-cutting art light show and interactive activities at JD MALL locations in Beijing, enhancing the shopping experience [2] Group 3: Douyin - Douyin has launched the "Douyin Mall New Year Goods Festival," offering consumers discounts starting from 15% and special platform consumption coupons that can be combined with existing discounts [3] - The platform collaborates with local governments to promote regional specialty products through a nationwide "Hometown New Year Goods" initiative [3] Group 4: Wangfujing Global Purchase - Wangfujing Global Purchase is conducting promotional activities from January 12 to February 8, offering limited-time vouchers worth 210 yuan and discounts on various products [7] Group 5: Taobao - Taobao's activities run from January 23 to February 1, featuring the "Taobao·Chinese Baby Cultural Market" in Beijing, inspired by traditional Chinese aesthetics [7] - Participants can engage in a treasure hunt game and register through the Taobao app to experience local cultural elements [7]