Core Points - JD.com has launched a "30-day satisfaction guarantee" service for its self-operated eyewear category to reduce consumer concerns and enhance the online eyewear shopping experience [1][3] - The service allows customers to return products within 30 days if they are dissatisfied with the style, prescription, or fit, marking an upgrade from the previous 7-day return policy [3] - During the 11.11 shopping festival, JD.com is offering multiple promotions, including a 15% discount, brand lenses starting at 25% off, and up to 24 months of interest-free payments [7] Service Enhancements - The introduction of the "30-day satisfaction guarantee" signifies the further improvement of JD.com's eyewear service system, which includes the establishment of the first eyewear ecological warehouse in March, enabling a one-stop service for eyewear processing [3] - JD.com plans to expand its eyewear ecological warehouses to eight additional locations nationwide to enhance service coverage and efficiency [3] Additional Services - JD.com offers a "buy one, try three" service, allowing customers to try on three pairs of glasses for the price of one, with a selection period of 7 days [5] - The "安心品质" (Quality Assurance) label for sunglasses categorizes products based on UV protection, corrosion resistance, and anti-glare capabilities, ensuring consumers can confidently choose quality products [5] Consumer Experience - With the rollout of the "30-day satisfaction guarantee," ecological warehouses, and additional services, JD.com is positioning itself as a preferred platform for online eyewear shopping [9]