Core Insights - The survey conducted by the China Chain Store and Franchise Association indicates a strong recovery in offline consumer scenarios, with 80% of shopping center projects experiencing an increase in foot traffic in the first half of the year [1] - 67% of the projects reported an increase in sales revenue during the same period [1] - However, 54% of the projects saw a decline in average transaction value, suggesting that the increase in foot traffic did not fully translate into higher sales efficiency [1]