Core Viewpoint - DR PLANT, a Chinese cosmetics brand known for its "high mountain plants, pure skin," is set to go public on the Shenzhen Stock Exchange, marking a new phase of capital empowerment for the company [1] Offline Channel as a "Moat" - As of June 2025, DR PLANT has established 4,269 offline stores across various markets, including Japan, Indonesia, Thailand, and Hong Kong, demonstrating its scale advantage and deep understanding of offline channels [2] - The offline stores serve not just as sales points but as core areas for brand experience, user service, and emotional connection, enhancing customer loyalty and word-of-mouth [2] - The brand has ranked second in the beauty and body care sector of the "Top 100 Chain Enterprises in the Service Industry" for two consecutive years and is the top single-brand cosmetics store in China based on 2024 multi-channel retail revenue [2] Research and Innovation Driving Product Strength - Research and innovation are central to DR PLANT's strategy, with a focus on "high mountain plants" and collaboration with authoritative institutions like the Kunming Institute of Botany [3] - The company has established a research framework consisting of one center and five bases, covering all aspects of research and development [3] - As of October 31, 2025, DR PLANT has obtained 223 patents, including 68 invention patents, showcasing its strong R&D capabilities [3] Comprehensive Product Matrix - DR PLANT has successfully launched multiple product lines, including Dendrobium, Centella Asiatica, and others, covering skincare, makeup, and body care, creating a complete product matrix [4] Brand Culture and Social Responsibility - The brand is influenced by the wisdom of the Naxi ethnic group's herbal medicine, integrating respect for nature, scientific principles, and social responsibility into its core values [5] - DR PLANT actively engages in biodiversity protection and promotes the cultural concept of harmony between humans and nature [5] - The brand has been recognized as a "global leader in single-brand skincare stores" for three consecutive years, highlighting its leading position in the global single-brand store market [5] International Expansion - DR PLANT is steadily advancing its international presence, with a flagship store opening in Bangkok, Thailand, marking its entry into the fourth overseas market [6] - The brand aims to promote the vision of "the world loving Chinese cosmetics" through product offerings, store designs, and cultural exports [6] - The IPO process is seen as a milestone for the company and a potential turning point for the Chinese cosmetics industry, shifting from a marketing-driven approach to a dual-driven model of technology and brand [6]