Core Insights - The article highlights the successful integration of traditional Kesi silk weaving into modern e-commerce, showcasing a significant sales achievement through a live-streaming event [1][2] - The focus is on the innovative efforts of Cai Xiaming, a master artisan, to modernize Kesi products and make them appealing to younger consumers [2] Group 1: Sales Performance - The first live-streaming event resulted in the sale of nearly 80 Kesi products, generating over 300,000 yuan in total sales [1] - The highest-priced item sold during the live stream was a Kesi palace fan valued at 27,000 yuan [2] Group 2: Traditional Craft and Innovation - Kesi is recognized as a traditional Chinese silk weaving technique, historically used in royal garments, and is known for its intricate craftsmanship [1] - Cai Xiaming has been exploring ways to make Kesi more fashionable and accessible, incorporating modern elements into the traditional craft [2] - Collaborations with international designers have led to Kesi garments being showcased at prestigious events like Paris Fashion Week [2] Group 3: Product Development - The product range has expanded to include Kesi lifestyle items such as handbags, pendants, and earrings, aimed at attracting younger consumers [2] - The Kesi art museum serves as a platform to promote these innovative products and enhance their presence in daily life [2]