Group 1 - The Australian Open has partnered with a Chinese official partner, Augerta, to enhance the viewing experience for tennis fans [1][12] - Augerta aims to educate fans on proper etiquette during matches, emphasizing the importance of maintaining a quiet environment and applauding at appropriate times [5][6] - The initiative includes guidelines for fans on when to move around during matches, specifically during designated breaks and specific game points [8][10] Group 2 - Augerta promotes a "silent mode" during matches to create a conducive atmosphere for athletes, encouraging fans to engage respectfully [6][7] - The campaign also highlights the importance of not using flash photography during matches to avoid distractions [9][10] - Fans are invited to share their knowledge of tennis viewing etiquette, fostering community engagement around the sport [11]