Core Viewpoint - The article discusses the recent crackdown on malicious marketing practices in the short video sector, highlighting the spread of false information and the impact on public order and youth well-being [3][10][16]. Group 1: Regulatory Actions - Since mid-April, Beijing has initiated a special action to address malicious marketing in short videos, resulting in the removal of 427,000 pieces of illegal content and the handling of over 35,000 accounts [3][10]. - The Beijing Internet Information Office emphasizes the importance of maintaining a healthy online environment based on truthful and credible information [10][32]. Group 2: Case Studies of Violations - A specific case involved a video claiming a blogger had committed suicide, which garnered over 6 million views and 41,000 likes before being confirmed as false, leading to legal investigations [5][8][10]. - Another example includes accounts fabricating tragic stories to gain sympathy and drive traffic, which poses risks to economic order and potentially affects minors' mental health [11][15]. Group 3: Legal Framework and Consequences - The article references the Cybersecurity Law of the People's Republic of China, which prohibits the dissemination of false information that disrupts economic and social order [10][26]. - Violators of these regulations may face administrative penalties or even criminal charges, depending on the severity of their actions [28][30]. Group 4: Future Directions and Recommendations - The Beijing Internet Information Office is pushing for platforms to enhance their technical review capabilities, shifting from reactive measures to proactive warnings to better identify and manage violations [31][32]. - The article concludes with a call for content creators to ensure the authenticity and legality of their work, while platforms must enforce strict oversight to prevent the spread of harmful content [30][32].