Core Insights - Nearly half of the country's square dance costumes are produced in Heshan District, Yiyang City, Hunan Province, highlighting the region's significance in this niche market [1][3] - The local government is actively promoting the square dance costume industry by organizing competitions and establishing associations, which has led to an estimated output value of nearly 2 billion yuan [3][6] - The combination of a vibrant square dance culture and a robust manufacturing sector creates a mutually beneficial relationship, enhancing both community engagement and economic growth [3][5] Industry Overview - The square dance costume production in Heshan began in 2010, with 87 registered companies currently operating in the area, producing around 1,000 new styles annually [2][3] - The costumes are designed to cater to various demographics, with considerations for age and regional preferences, resulting in a diverse product range [2][3] - The use of social media and live streaming for marketing new designs has proven effective, with one popular multifunctional costume selling over 1 million units in five years [2][3] Community Engagement - The establishment of "beautiful yards" in villages serves as public spaces for community activities, significantly enhancing participation in square dance [4][5] - Heshan District has built 155 such yards, providing dedicated spaces for practice, teaching, and competitions, which has improved attendance and engagement in square dance activities [5][6] - Local square dance teams have expanded significantly, with over 420 teams now active, doubling the number from 2021, indicating a growing interest in the activity [6][8] Economic Impact - Participation in square dance performances has generated substantial income for local teams, with annual earnings reaching several million yuan, which is reinvested into equipment and costumes [8][9] - The local government supports these initiatives, recognizing the cultural and economic benefits of promoting square dance as a community activity [9]