Core Viewpoint - The eyelash industry in Pingdu, China, is advancing towards standardization and quality assurance, with the establishment of group standards and a traceability system, aiming to enhance its global competitiveness and brand recognition [1][2][7]. Group 1: Industry Standards and Quality Assurance - The formulation of group standards for the beauty eyelash industry is a significant step for development, covering product quality, production processes, and service procedures, filling the technical standard gap in the domestic market [2][5]. - The quality traceability demonstration zone will utilize a digital supply chain platform, allowing consumers to access detailed product information by scanning a unique code, enhancing transparency and trust in the industry [2][4]. Group 2: Industry Events and Brand Promotion - Pingdu has successfully hosted multiple high-profile events, including the CNE China International Nail and Eyelash Conference and the China (International) Beauty Eyelash Industry Expo, attracting thousands of exhibitors and visitors, and generating significant trade orders [3][4]. - The collaboration with Taobao for the "Pingdu Beauty Eyelash Festival" resulted in approximately 30,000 online orders, showcasing the effectiveness of leveraging e-commerce platforms for brand promotion [4][5]. Group 3: Industry Upgrading and Digital Transformation - Pingdu has cultivated over 5,000 eyelash enterprises, accounting for 70% of global production, and is focusing on upgrading its industry through technological advancements and digital transformation initiatives [5][6]. - The establishment of a smart equipment manufacturing research center and a digital platform has enabled over 500 companies to participate, supporting the industry's digital leap and enhancing operational efficiency [6][7]. Group 4: Future Development and Strategic Goals - The ongoing transformation of Pingdu's eyelash industry aims to create a competitive international cluster, integrating rural revitalization and urban renewal strategies to enhance both industry quality and community welfare [7].