Core Viewpoint - The company has announced a price increase of 15%-50% for its MCU and NOR Flash products due to rising costs in the supply chain, extended delivery times, and the need for the semiconductor industry to recover from low profit margins [1] Group 1: Reasons for Price Increase - The first reason for the price increase is the rise in upstream processing costs, as wafer manufacturers have raised wafer prices due to tight capacity, and packaging and testing factories have increased their prices due to raw material cost hikes [1] - The second reason is the lengthening of delivery times and severe shortages of certain products, prompting the company to adjust prices to alleviate delivery pressure [1] - The third reason is that the semiconductor industry has been in a low-profit phase for several years, necessitating a move away from low profit levels [1] Group 2: Order Management - Following the price increase announcement, the company has stopped accepting new orders until the price adjustments are completed [1] - The specific price increase for products will vary based on the extent of upstream processing cost increases and the profit margins of those products, with lower-margin products seeing larger price hikes compared to higher-margin products [1]