Core Insights - The peak sales season for peonies has arrived in Heze, Shandong, with farmers utilizing forcing techniques to advance the blooming period [1][3] Group 1: Peony Cultivation Techniques - Farmers are using temperature and humidity control in greenhouses to simulate spring conditions, allowing peonies to bloom in winter [3] - The "old pot" peonies, which have developed root systems over 1-2 years, can extend their blooming period by 7-10 days due to better nutrient storage [5] Group 2: Sales and Marketing Innovations - A live-streaming sales model has been implemented, allowing farmers to reach consumers nationwide, resulting in a 20% increase in overall sales [9] - Dedicated packaging for peonies has been introduced, enabling same-day delivery within Shandong and next-day delivery to other provinces [11] Group 3: Economic Impact - The estimated sales revenue for Wangqiao Village's New Year flowers is projected to reach 3.6 million yuan, creating over 200 jobs [13] - By 2025, Heze's forced peony sales are expected to reach 600,000 pots, capturing over 60% of the domestic market [13] - The total output value of the peony industry in Heze surpassed 13 billion yuan last year, indicating a robust and complete industry chain from cultivation to sales [13]