Core Insights - The 12th World Games will be held in Chengdu, Sichuan from August 7 to August 17, showcasing a blend of international standards and local culture [2][3] - Chengdu aims to enhance its urban character and stimulate economic growth through the event, focusing on infrastructure upgrades and community engagement [2][5] Infrastructure and Event Preparation - Sichuan Provincial Sports Center will host events like kickboxing and Muay Thai, with ongoing preparations to ensure safety and comfort for spectators [3] - A total of 27 competition venues are being upgraded, with significant volunteer training initiatives underway to enhance the city's image [3][6] Community Engagement and Sports Integration - The city is integrating sports into daily life, with new sports facilities and community engagement initiatives, including the establishment of "World Games Spaces" for public interaction [6][8] - Chengdu has constructed and renovated 77 sports parks and 407 community sports corners, promoting a culture of fitness among residents [6] Economic Impact and Consumer Behavior - The event is expected to drive significant economic activity, with the 2023 World University Games already generating 12.6 billion yuan in tourism revenue [7][9] - Chengdu's sports consumption is projected to exceed 75 billion yuan in 2024, reflecting a growth rate of over 9% [9] Future Goals and Strategic Development - Chengdu aims to exceed 150 billion yuan in total sports industry scale by 2025, with sports consumption projected to surpass 80 billion yuan [9] - The city is launching a summer consumption season with 100 new consumer experiences related to the World Games, enhancing local tourism and retail [8]