Group 1 - The debate between Luo Yonghao and Xibei regarding prepared dishes has escalated, particularly after Hua Shan labeled Luo as a "network black mouth" on social media [1] - Hua Shan mentioned that his company, Hua Yu Hua, has received over 60 million yuan in consulting fees from Xibei over a decade, averaging more than 6 million yuan annually [1] - Several A-share companies have disclosed similar payments to Hua Yu Hua, indicating that it is common for companies to pay hundreds of thousands to millions in marketing consulting fees [1] Group 2 - A kitchenware company signed a consulting contract with Hua Yu Hua in December 2021, agreeing to pay a total of 18 million yuan over three years, averaging 6 million yuan per year [2] - Another nursing products company reported payments of 200,000 yuan in 2021 and 400,000 yuan in 2022 to Hua Yu Hua, totaling 600,000 yuan [2] - Hua Yu Hua is recognized as a leading marketing consulting firm in China, with high-profile clients including Xibei, Haidilao, and others, reflecting its significant influence in the industry [2]