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“研学游热”的冷思考
Xin Hua Wang· 2025-08-08 08:18
Core Insights - The Chinese study tour industry has reached a market size of 146.9 billion yuan in 2023, with expectations to exceed 300 billion yuan by 2028, indicating significant growth potential [1] - The combination of travel and education is increasingly popular, as evidenced by the high participation rates in various study tour programs across different regions [2][3] Growth of Study Tours - In Shaoxing, Zhejiang, the Lu Xun Memorial Hall has seen an average of 2,000 underage visitors daily during the summer, with educational revenue accounting for over 30% of total revenue [1] - There is a noticeable shift in parents' and students' preferences towards technology-oriented projects rather than traditional farming activities, leading to the development of new courses like "Children's Agricultural Science Institute" [1][2] Experiences and Benefits - Parents appreciate study tours for providing their children with independence and social skills, as well as knowledge acquisition [2] - The educational philosophy is evolving, emphasizing real-world learning experiences that integrate various aspects of personal development [2] Industry Challenges - The rapid growth of the study tour market has led to issues such as misleading advertising and a lack of quality in some programs, with parents reporting unsatisfactory experiences [3][4] - There is a concern about the imbalance between educational value and economic interests, leading to a decline in course quality and safety [4] Regulatory Developments - Various regions are implementing digital management platforms to enhance oversight and improve the quality of study tours [5][6] - New national standards for study tour services have been introduced, focusing on safety, course design, and staff-to-participant ratios [5] Future Outlook - The study tour industry is expected to continue expanding, with trends towards personalization, quality, and diversity in offerings [6] - The establishment of industry standards and self-regulation is crucial for maintaining quality and ensuring the sustainability of the market [6]