Core Viewpoint - The Central Cyberspace Administration of China has initiated a one-month special action to create a positive online environment for the 2026 Spring Festival, focusing on the regulation of "digital garbage" information and marketing tactics that exploit negative emotions and misinformation [1] Group 1: Regulatory Actions - The special action targets four main issues: malicious provocation of negative emotions, generation and dissemination of "digital garbage" information, fabrication of false information, and directing traffic to illegal activities [1] - The Central Cyberspace Administration requires local authorities to develop detailed implementation plans and ensure effective enforcement by urging website platforms to conduct thorough rectifications [1] Group 2: Digital Garbage Information - The generation of "digital garbage" includes the use of AI technologies to produce low-quality content that is logically incoherent, empty of information, and highly repetitive [1] - There is a concern over the misuse of AI to insert vulgar and violent content into classic animations and films, as well as the distortion of literary classics and historical references [1] - The action also addresses the mass production of narratives that exaggerate family conflicts and generational disputes, which are used for marketing and traffic generation [1] Group 3: Live Streaming and Ethical Concerns - Previous investigations revealed that some live streaming platforms engage in deceptive practices, such as creating fictional ethical dilemmas to mislead viewers, particularly targeting vulnerable groups like the elderly [2] - Instances of scams have been reported where groups fabricated the value of antiques and promised unrealistic returns, leading to fraud cases exceeding 20 million yuan within four months [2] - Industry insiders indicate that the ultimate goal of short videos is to drive sales through live streaming, but unethical practices by some content creators pose legal risks [2]