Core Viewpoint - The Jiangsu provincial government emphasizes the "Reading City" initiative to enhance cultural IP and deepen the connection between residents and their urban environment through cultural tourism [1][2]. Group 1: Cultural Tourism and Urban Experience - The "Reading City" concept aims to transform abstract urban memories into tangible cultural experiences, allowing visitors to engage with local life and history [2][3]. - The initiative encourages the development of "micro-travel" routes that connect participants with the city's cultural narratives and emotional memories, fostering a sense of belonging [2][3]. - The role of cultural tourism workers is to facilitate this connection, transforming visitors from mere observers into active participants in the urban narrative [3][5]. Group 2: Non-material Cultural Heritage (NCH) and Innovation - The Suzhou Pingtan, a traditional art form, serves as a vibrant medium for "Reading City," embodying the cultural essence of Suzhou and enhancing the visitor experience [4][5]. - The preservation and innovation of NCH are crucial for sustaining urban culture, with a focus on adapting traditional arts to contemporary audiences [5][6]. - The integration of NCH into urban life allows for a deeper understanding of the city, making cultural experiences more accessible and engaging for both locals and tourists [5][6]. Group 3: Local Engagement and Cultural IP Development - The "Walking" activities in Nanjing are highlighted as a method to immerse visitors in the city's cultural fabric, promoting a hands-on understanding of local heritage [6][7]. - There is a call for the development of unique cultural IPs that resonate with both local residents and visitors, leveraging the rich cultural resources of cities like Nanjing [7]. - The future focus is on creating cultural tourism routes that facilitate ongoing cultural transmission and engagement, ensuring that urban cultural narratives remain vibrant and relevant [7].