Workflow
贵州味道品牌化
icon
Search documents
“贵州味道”品牌化“出山”
Xin Lang Cai Jing· 2026-01-01 19:47
Core Viewpoint - The event aims to promote the "Guizhou Flavor" brand through a complete ecological chain from cultural excavation to product innovation and brand operation [1] Group 1: Event Overview - The "Colorful Guizhou·Flavor" new product launch was held in Guiyang, organized by Guizhou Cultural Performing Arts Industry Group's subsidiary, Guizhou Colorful Guizhou Cultural Creative Co., Ltd [1] - The event showcased the first series of cultural creative gifts, featuring high-quality matcha from Tongren, known as the "Matcha Capital of China" [1] Group 2: Product Details - The product line includes matcha snacks such as matcha lava pastry, matcha cheese cake, matcha grape pastry, and matcha peach pastry, all incorporating traditional pastry techniques [1] - The gift box design is inspired by traditional patterns of Guizhou's ethnic minorities, blending cultural richness with modern aesthetics [1] Group 3: Strategic Partnerships - During the event, Guizhou Colorful Guizhou Cultural Creative Co., Ltd established partnerships to advance the development and promotion of the "Colorful Guizhou·Flavor" series [1] - The initiative focuses on integrating "intangible cultural heritage techniques + local ingredients + ethnic aesthetics" to create a supportive system for the development of Guizhou's cultural gift industry [1]