Core Insights - The "Su Super" league, officially known as the Jiangsu Provincial City Football League, has gained significant popularity, attracting over 180,000 fans to various matches across 13 cities in Jiangsu Province [1][6] - The league has successfully created a vibrant atmosphere, with events drawing families and children, enhancing community engagement [2][4] - The league's unique marketing strategies, including humorous slogans and cultural references, have contributed to its viral success on social media [7][8] Group 1: Popularity and Engagement - The third round of the "Su Super" attracted over 90,000 fans across six cities, with an average attendance exceeding 10,000 per match, surpassing many professional leagues [6] - The league features players from diverse professions, promoting a "全民足球" (全民 football) model that encourages community participation and city pride [9] - The league's matches have become a platform for cultural expression, with cities showcasing their unique identities through the events [7][9] Group 2: Economic Impact - The "Su Super" has stimulated local economies by attracting tourists, with cities launching promotional activities to boost consumption during match days [12][14] - The integration of sports and tourism has led to a 14.63% increase in intercity tourism spending during the third round of matches [16] - Cities are leveraging the league to enhance their cultural branding and promote local attractions, creating a model for economic activation through sports [19][22] Group 3: Future Development - Experts suggest that the success of "Su Super" can serve as a template for grassroots sports events in China, emphasizing the importance of community involvement and cultural resonance [17][19] - The league is seen as a potential catalyst for the development of youth football and the overall improvement of the football ecosystem in China [26] - There is a focus on transforming the league's popularity into sustainable tourism and cultural branding initiatives, ensuring long-term benefits for participating cities [23][24]