Core Viewpoint - The release of the "Guidelines for Barefoot Feel Casual Shoe Design" aims to establish systematic standards for barefoot shoes, addressing the growing market demand and ensuring product safety and quality for consumers [1][4]. Industry Overview - The barefoot shoe concept has gained popularity in both domestic and international markets, focusing on natural foot movement and comfort, particularly appealing to younger consumers and fitness enthusiasts [1][2]. - Sales of barefoot shoes have increased by over 38% year-on-year in 2023, with key attributes such as "lightweight," "real foot feel," and "breathable comfort" being highly valued by consumers [2]. Product Standards - The draft guidelines define barefoot shoes and set requirements for their basic structure, material usage, safety performance, and production processes, emphasizing the need for shoes to be "thin, light, and flexible" [3][4]. - The guidelines also specify technical parameters such as shoe size standards, breathability of upper materials, and color fastness of inner linings, enhancing the guidelines' enforceability [3]. Market Challenges - Despite the rising popularity of barefoot shoes, many companies face challenges due to a lack of structured design standards, leading to issues such as inadequate fit and misleading marketing claims [2][4]. - The absence of clear guidelines has resulted in consumer confusion and hindered overall quality improvement in the barefoot shoe industry [2][4]. Future Implications - The guidelines are expected to fill the gap in design standards for barefoot shoes, providing a scientific basis for product development and enhancing consumer experience [4]. - As the standardization process advances, the barefoot shoe industry is anticipated to transition from "experience-based design" to "scientific design," fostering the growth of more capable and competitive brands [4].