Core Insights - The recent trend of supermarkets offering hot pot dining has attracted significant consumer interest, with some locations experiencing wait times even before peak hours [1][2] - This model allows customers to select fresh ingredients and enjoy a meal on-site, addressing the modern consumer's desire for convenience and quality [2][3] Group 1: Consumer Perspective - Supermarket hot pot dining meets the needs of consumers who prefer not to cook or order takeout, providing fresh ingredients and a transparent cooking process [2] - The experience is enhanced by the ability to shop for daily necessities while dining, making it a convenient option for consumers [2][3] Group 2: Business Perspective - Traditional supermarkets are seeking new growth avenues in response to competition from e-commerce and community group buying, with the "shopping cart to dining table" concept attracting foot traffic and improving profit margins [2] - Supermarkets benefit from controlled costs due to bulk purchasing and lower rental expenses compared to standalone restaurants, while fresh, on-site meal preparation increases customer loyalty and repeat visits [2][3] Group 3: Market Dynamics - The hot pot dining experience aligns with the demand for certainty in consumption and personalized service, reducing decision-making risks and catering to health and budget considerations [3] - The shift in business logic positions hot pot not just as a meal but as a comprehensive lifestyle solution, encouraging additional purchases of beverages, snacks, and household items, thereby increasing overall store efficiency [3]