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一个气泡水广告,为何几十万人围观?原来整个都是Veo 3生成的
机器之心· 2025-07-06 06:06
Core Viewpoint - The article discusses the emergence of AI-generated content, particularly focusing on a viral advertisement created by the team "Too Short for Modeling," which showcases the advancements in AI video generation technology, specifically the Veo 3 model [2][3][4]. Group 1: AI Video Generation - The advertisement created by the team has garnered over 300,000 views on social media, highlighting the growing interest in AI-generated content [2]. - The Veo 3 model introduces a new "audio-visual synchronization" feature, significantly lowering the barriers to video creation and enhancing the practicality of AI in this field [4]. - The advertisement demonstrates impressive "character consistency," smoothly transitioning through 10 scenes within a minute while maintaining a high degree of stylistic uniformity [7]. Group 2: Technical Insights - The creators achieved this consistency through "hyper-specific prompting," which involves providing the AI model with detailed and context-rich instructions to minimize its creative freedom [9][10]. - Despite the advancements, AI-generated videos often face issues such as character appearance changes and object distortions, which are attributed to the underlying technology and training data limitations [8][14]. - The article outlines several reasons for these inconsistencies, including the model's reliance on probability rather than true understanding, challenges in maintaining coherence across frames, and the quality of training data [19][14]. Group 3: Creative Potential of AI - The article emphasizes the potential of AI as a "creative catalyst," suggesting that it can inspire innovative ideas, such as creating parallel universes for favorite movies [17][22]. - It encourages exploration of AI's capabilities in various creative domains, including website development and concept film production [24][25].