Core Insights - Amazon's "Smart Socket King" is expanding into AliExpress, with the smart socket category on AliExpress growing over 50% in the past year, attracting major brands like BSEED and TNCE [1][3] - The demand for "smart + energy-saving" solutions is rising in Europe due to high energy costs, prompting brands to upgrade their smart socket offerings and expand into comprehensive smart home solutions [3][7] - AliExpress's "Super Brand Going Global Plan" aims to attract Amazon sellers by offering lower costs and increased sales opportunities, particularly for high-ticket items like televisions [3][7] Group 1 - BSEED, a leading brand in the smart socket category, has seen a 41% increase in sales on AliExpress during the 2025 "Double 11 & Black Friday" period [3] - The app download volume for AliExpress surpassed that of Amazon in several European countries on the first day of Black Friday 2025 [5][6] - Over 50% of transaction volume in the home appliance and furniture categories on AliExpress comes from the overseas hosting model, which enhances local compliance and service experience [7] Group 2 - Xiaomi has entered a strategic partnership with AliExpress, joining the "Super Brand Going Global Plan" and achieving significant sales growth, particularly in the television category [7] - The collaboration between Xiaomi and AliExpress focuses on localized user operations and brand awareness in key markets like Europe [7] - AliExpress is continuing to prioritize "brand going global + overseas hosting" as its core strategy, with large-scale recruitment initiatives planned across various regions [7]