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《2025中国超耐用浴室柜发展白皮书》发布 引导市场转向长期价值
Zheng Quan Ri Bao Wang· 2025-10-19 11:46
Core Insights - The "2025 China Ultra-Durable Bathroom Cabinet Development White Paper" aims to provide a quantifiable evaluation framework for quality upgrades in the bathroom industry amid significant changes in consumer demand and the housing market entering a stock phase [1] Group 1: Market Trends - The Chinese home furnishing market is shifting from a focus on "short-term satisfaction" to "long-term experience," particularly evident in the bathroom sector [2] - Consumer preferences are increasingly centered on durability, waterproofing, and environmental friendliness, with over 80% of consumers prioritizing these factors [2] - Material performance is now the primary consideration for 84.31% of consumers, surpassing price sensitivity, which is at 61.76% [2] - The demand for renovation and partial remodeling of existing homes has reached 58% of the overall market, driven by the aging housing stock, with approximately 270 million homes over 20 years old [2] Group 2: White Paper Framework - The white paper emphasizes the concept of "ultra-durability" as a measurable industry value proposition, aligning with national strategies for high-quality development and carbon neutrality [3] - It establishes a six-dimensional evaluation system for bathroom cabinets, focusing on material durability, structural stability, health and environmental safety, functional reliability, surface weather resistance, and ease of maintenance [3] - The definition of "ultra-durable bathroom cabinets" is seen as forward-looking, providing a scientific quality benchmark for the industry [4] Group 3: Industry Response and Challenges - The bathroom industry has been actively exploring durability through innovations in materials, processes, and design, with companies like RIFENG achieving notable advancements [4] - The white paper highlights RIFENG's "Golden Steel Wood" bathroom cabinet as a core case study, showcasing its alignment with the six evaluation dimensions [4] - The release of the white paper reflects the industry's proactive response to market trends, but challenges remain in gaining widespread recognition and transforming the evaluation system into binding standards [5] - Companies face the challenge of balancing increased costs associated with achieving "ultra-durability" with market acceptance and competitive pricing [5]