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Keep子品牌‘生息间’上线,水晶产品关注运动人群身心健康
Xin Lang Zheng Quan· 2025-08-09 05:19
Core Insights - Keep has launched a new sub-brand "Shengxi Jian" on its marketplace, focusing on aesthetic products like meditation crystals to help users connect with themselves, others, and the world [1][2] - The sub-brand aims to provide psychological services, exercise courses, and natural aesthetic objects to support users' self-exploration and growth [1][2] Product Offerings - The "Shengxi Jian" crystal aesthetic series includes three product lines: "Wancheng Series," "Xinghe Rumen Series," and "Conglong Linmu Series" [1] - The "Wancheng Series" features seven single items made from various crystals, while the other two series include products made from amethyst and grape stone, such as wind chimes and meditation crystal sets [1] User Engagement - The marketplace offers a "psychological testing service" that provides users with a 3-5 minute test to help them understand and manage their emotions [1] - The initiative reflects a growing trend among users seeking deeper self-care methods alongside physical fitness [2] Brand Philosophy - The name "Shengxi Jian" reflects the brand's unique perspective, emphasizing the balance between life growth and internal energy cycles [1] - The focus is on recovery and connection rather than mere consumption and shaping, aiming to foster a sustainable and self-sufficient lifestyle for users [2]