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山东城市观察 | 轨道交通上的发展观:“波螺油子”为何又火了?
Xin Lang Cai Jing· 2025-11-16 06:30
Core Viewpoint - The transformation of the "Bolo Youzi Art Valley" in Qingdao represents a successful integration of cultural preservation and modern commercial functionality, showcasing a replicable model for urban renewal in the rail transit industry [2][19]. Group 1: Urban Renewal and Cultural Preservation - Qingdao Metro Group is actively involved in revitalizing urban spaces, particularly along the rail transit lines, to enhance cultural and emotional connections within the city [2][19]. - The "Bolo Youzi" area, once a vibrant symbol of local life, faced decline due to urban expansion, leading to a city-wide initiative for urban renewal starting in 2022 [4][19]. - The renovation of "Bolo Youzi" involved systematic restoration of historical elements while integrating modern design, allowing the area to serve as a dynamic cultural space rather than a static exhibit [5][6]. Group 2: Innovative Commercial Strategies - The "Bolo Youzi Art Valley" adopts a unique approach by focusing on non-standard commercial models, moving away from traditional shopping center formats to create a distinctive cultural atmosphere [12][19]. - The introduction of innovative business formats, such as art salons and designer brand stores, enhances the area's cultural appeal and establishes a competitive edge through uniqueness [12][19]. - The operational strategy includes regular events and activities, fostering community engagement and enhancing the consumer experience, which has led to high occupancy rates and increased visitor numbers [16][19]. Group 3: Economic Impact and Community Engagement - Since its opening in November 2024, "Bolo Youzi Art Valley" has maintained full occupancy and achieved record monthly revenues, significantly boosting local foot traffic and commercial activity [16][19]. - The area has become a platform for local brands, providing them with visibility and a stable sales channel, thus contributing to the local economy and cultural dissemination [17][19]. - The success of "Bolo Youzi" exemplifies Qingdao Metro's "Rail+" strategy, which effectively utilizes fragmented urban spaces to create vibrant cultural and commercial hubs [19][22].