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广电总局发文:改进电视剧集数和季播剧播出间隔时长等管理政策
第一财经· 2025-08-18 14:48
Core Viewpoint - The article discusses the recent measures implemented by the National Radio and Television Administration (NRTA) to enhance the quality and supply of television content in China, focusing on content innovation and regulatory adjustments to better meet audience demands [2][3]. Group 1: Content Development Initiatives - The NRTA has launched a "Content Renewal Plan" aimed at strengthening content innovation and increasing the supply of high-quality television content [2]. - Improvements will be made to the management policies regarding the number of episodes in dramas and the intervals between seasons [2]. - The NRTA will optimize the content review process to enhance efficiency and effectiveness [2]. Group 2: Regulatory Adjustments - The previous cap of 40 episodes for dramas is being revised; future limits will depend on the genre and content, with a review process for those exceeding 40 episodes to prevent filler content [3]. - The restrictions on the number of historical dramas aired during prime time have been adjusted from 15% to 30% of the total annual episodes, allowing for more flexibility based on audience demand [3]. - A new mechanism for "series, situational, and unit dramas" will allow for simultaneous review and airing, marking a significant shift towards more dynamic content production [3].