辽宁产品向辽宁品牌转型升级
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推动“辽宁产品”转变为“辽宁品牌”
Liao Ning Ri Bao· 2025-09-23 01:09
Core Viewpoint - The implementation plan aims to enhance trademark brand construction in Liaoning Province, transitioning from "Liaoning Products" to "Liaoning Brands" through a three-year action plan from 2025 to 2027 [1] Group 1: Action Plan Overview - The plan outlines a three-year action initiative titled "Trademark Empowerment, Brand Strengthening," focusing on improving the trademark brand construction level of enterprises in Liaoning Province [1] - The core objective is to establish and dynamically manage a "Key Trademark Service Guidance Directory," with a target of including no less than 350 enterprises by 2025 and approximately 3,000 by 2027 [1] Group 2: Key Tasks and Support - The action plan emphasizes guiding and supporting enterprises in strengthening trademark brand construction, addressing issues such as trademark rejections due to similarity, lack of distinctiveness, and non-compliance with material requirements [2] - It aims to enhance trademark utilization efficiency, correct improper use or abuse of trademarks, and standardize licensing and transfer processes to avoid ownership disputes [2] - The plan includes a comprehensive screening of trademark usage across enterprises, focusing on industrial and service enterprises with brand potential, and will provide tiered support based on the identified needs [2]