Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - Authenticity surpasses perfection: In the "post-perfectionism" era, content that is imperfect but authentic is more likely to establish emotional connections, influencing nearly 90% of consumers' purchasing decisions [5] - Quantifiable authentic recommendations: The platform's measurement science (e.g., TikTok Market Scope) allows tracking of audience size, behavioral signals, and full-funnel conversion pathways during the recommendation phase [5] - Creative integration drives scalability: A blend of UGC (User Generated Content), PGC (Professionally Generated Content), and AIGC (AI Generated Content) can achieve efficient scaling while maintaining authenticity [5] - Diversification of influencer ecosystems: The rise of everyday influencers, whose genuine expressions foster trust, is projected to see the global influencer count reach 107 million by 2030 [5] - Balancing functional and emotional authenticity: Different markets emphasize varying aspects of authenticity (e.g., Japan prioritizes functional proof, while Thailand focuses on emotional storytelling), necessitating localized adaptations [5] Summary by Sections Research Background Assessment - The research is conducted by TikTok, leveraging extensive user behavior data and influencer ecosystems, enhancing credibility through third-party references and brand case studies [3] - The report covers a broad sample based on big data and consumer surveys, with a strong emphasis on timeliness regarding marketing trends for 2026 and beyond [3] Scope and Boundaries Confirmation - The report encompasses various sectors including fast-moving consumer goods, beauty, baby products, gaming, and streaming, focusing on the entire marketing chain from awareness to conversion [4] - The geographical focus is primarily on the Asia-Pacific region, with in-depth analysis of markets such as Japan, Thailand, Indonesia, Vietnam, and Australia [4] Key Data Capture and Presentation - The commercial value of influencer content in the Asia-Pacific region is expected to reach $1.2 trillion by 2030, a 1.4 times increase from 2025 [8] - Approximately 90% of consumers in the Asia-Pacific region indicate that their purchasing decisions may be influenced by authentic content [8] - 75% of consumers tend to skip overly polished or inauthentic content [8] - The number of influencers on TikTok has increased by 1267% year-on-year as of Q3 2025 [8] - Sponsored influencer content has an interaction rate 1.6 times higher than traditional brand advertising, with a 2 times higher completion rate for 6-second views and a 1.2 times increase in new recommendations [8] - In a marketing campaign by Johnson & Johnson in Indonesia, the audience size during the recommendation phase doubled, leading to a 33% increase in GMV [8]