Core Insights - Hema's new private label brand, Bello VITAHOUSE, was launched at the China International Import Expo, focusing on imported Western food products tailored to Chinese consumer tastes [1] - Hema has successfully expanded its product offerings and sales, with its previous brand, Hema Champagne, increasing from 6 to 11 products and doubling sales within a year [1] - The changing consumer demand in China emphasizes value for money over just premium packaging, presenting opportunities for local retailers to create their own imported brands [1] Group 1 - Hema is a pioneer in localizing imported products to meet domestic consumer needs, covering various categories including fresh produce, beverages, and daily necessities [2] - The import volume of king crabs at Hema increased by 50% this year, with prices dropping from over 2000 yuan to under 1000 yuan [2] - Hema's research indicates regional preferences in fish types, with southern consumers favoring lean salmon and northern consumers preferring a softer texture [2] Group 2 - Hema has reversed the traditional procurement model by leveraging its flexible supply chain capabilities overseas, exemplified by a durian production line in Malaysia that doubled fruit content while reducing prices [3] - The combination of importing raw materials and local repackaging has been effectively utilized, as seen with Belgian chocolates packaged in high-end gift boxes for the New Year market [3] - Hema's strategy of launching new products as "instant hits" has successfully introduced various international fruits and desserts to the Chinese market [3]