Overview - The instant coffee market in China is projected to reach a market size of 83.18 billion yuan in 2024, with a year-on-year growth of 5.85% [1][10] - Despite rapid growth, per capita consumption remains significantly lower than the global average, indicating substantial future growth potential [1][10] Market Policy - Instant coffee falls under the "Manufacturing Industry" category, specifically "Food Manufacturing," and is subject to strict regulations regarding raw material procurement, production, and quality testing to ensure food safety [3] - Recent policies have been implemented to enhance food safety and streamline food processing, which will positively impact the instant coffee industry [5] Industry Chain - The upstream of the instant coffee industry includes suppliers of coffee beans, sugar, and packaging materials, while the midstream involves the production and processing of instant coffee [6][8] - Coffee bean production in China is concentrated in regions like Yunnan and Hainan, with a projected coffee production of 151,800 tons in 2024, a year-on-year increase of 0.82% [8] Competitive Landscape - Major players in the instant coffee market include Nestlé and Maxwell, with domestic companies like Jiahe Foods and Hainan Lishen Investment Group also gaining traction [12][14] - Jiahe Foods reported a total revenue of 2.311 billion yuan in 2024, with coffee business revenue accounting for 12.04% [14] - Hainan Lishen has established itself as a modern food production enterprise with a complete coffee industry chain [16] Development Trends - Future trends indicate a shift towards flavor innovation and healthier options, with consumers increasingly favoring low-sugar, low-fat, and organic instant coffee products [18]