Core Insights - The company is transitioning from a purely online investment service platform to a more systematic and robust business platform, focusing on the integration of financial services with physical scenarios and brand ecosystems [1][5][7] Group 1: Strategic Development - The company plans to enhance its physical presence by establishing over 90 reception rooms across various regions in China, which will serve multiple roles including training, socializing, and brand promotion [2][4] - The "Hundred Cities Plan" was launched with a special fund of 20 million yuan to support partners in building reception rooms and wine estates, with subsidies based on team size [4][6] Group 2: Brand Collaboration - The company is focusing on three offline brands: Hongzun Winery, Changhong Restaurant, and Yipin Hong Tea, each targeting different demographics while aiming to build trust and brand recognition [3][5] - The company provides comprehensive support for brand establishment, including funding, brand authorization, and operational resources to lower the barriers for partners [3][4] Group 3: Trust and Community - The physical entities are seen as trust centers that facilitate user engagement and retention, transforming the investment service into a more relatable and culturally rich experience [5][6] - The belief that "whoever has a reception room owns the market" reflects the high recognition of the offline strategy among platform users [6][7] Group 4: Long-term Vision - The company emphasizes a long-term approach to business, focusing on building a platform that is stable and trustworthy, rather than just rapidly growing [7] - The integration of finance, physical presence, and brand collaboration is seen as a way to create a sustainable growth path for partners with aspirations [7]