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香港金融科技公司布局中东,“注意事项”有这些……
经济观察报· 2025-05-29 09:10
Core Viewpoint - Establishing strong relationships with local government and partners in the Middle East is crucial for success, requiring patience, focus, and sincerity [1][3] Group 1: Market Dynamics - The Middle East is undergoing significant transformation, with governments promoting renewable energy and rapidly building digital infrastructure based on cryptocurrencies and blockchain [2][7] - There is a growing trend of Hong Kong fintech companies entering the Middle Eastern market, driven by government policies aimed at expanding business opportunities [2][3] Group 2: Relationship Building - Personal relationships and face-to-face communication are vital for business expansion in the Middle East, as local entities value trust and frequent interactions [9][10] - Companies like OneInfinity emphasize the importance of building a diverse team that understands local culture and business practices to foster trust and facilitate market entry [11][10] Group 3: Cultural Considerations - Understanding local culture, customs, and religious influences is essential for fintech companies, as certain financial products may not be suitable for promotion in the region [12][13] - Companies must adapt their product designs to align with local traditions, such as avoiding gambling-related products and focusing on digital security solutions [13][12] Group 4: Regulatory Environment - The regulatory landscape in the Middle East, particularly in the UAE, is complex, with specific licenses required for onshore business operations [14][14] - Companies must navigate different regulatory bodies to obtain necessary licenses for conducting business, depending on their operational focus and location within the UAE [14][14] Group 5: Strategic Positioning - The UAE aims to enhance its economic strength through high-value services, particularly in finance, positioning itself as a global hub connecting Eastern and Western economies [15][15]