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Fintech Giant Wise Boosts Headcount And Marketing As It Prepares For Wall Street Listing
Forbes· 2025-11-06 16:20
Core Viewpoint - Wise is significantly investing in the U.S. market, expanding its workforce and preparing for a Wall Street listing, which it considers its most promising market [1][4]. Group 1: Workforce Expansion - Wise has hired over 1,000 employees in the first half of the year and plans to continue increasing its headcount in the next six months, focusing on roles in the U.S. and other markets to enhance its growth capacity [2]. - The company currently has more than 750 employees in the U.S., with over 450 based in Austin, indicating a growing presence in the American market [7]. Group 2: Financial Projections - Administrative expenses are expected to reach around £1 billion ($1.3 billion) this year, a 30% increase from the previous year, while customer growth rose by 18% in the first half [3]. - Wise's underlying pretax profit dropped by 17% to £122 million for the first half of the year, despite an 11% revenue increase to £658 million, highlighting the impact of rising expenses [5]. Group 3: Strategic Moves - Wise is pursuing a U.S. national trust bank charter, which would allow it to settle U.S. dollar payments directly with the Federal Reserve, reducing reliance on other banks [6]. - The company plans to move its primary listing from London to New York by the second quarter of 2026, with associated costs estimated at £35 million [4]. Group 4: Company Background - Founded in 2011, Wise aims to provide cheaper and easier cross-border money transfers, achieving a market value of approximately £9.7 billion [8]. - A successful Wall Street debut would signify Wise's evolution from a disruptor to a significant player in the global payments industry [9].