Core Insights - The 2024 Shanghai Citizen Reading Status Survey reveals a comprehensive reading rate of 97.15% among residents, with an average reading volume exceeding 10 books per person [1][2] Group 1: Reading Trends - Digital reading has become the preferred method for residents for three consecutive years, with a digital reading rate of 81.61% [3] - The average reading volume has decreased from 13.37 books in 2022 to 12.37 books in 2023, and further to 10.03 books in 2024 [2] - The peak reading time is identified between 20:00 and 22:00, with 52.64% of citizens reading during this period [2] Group 2: Public Engagement - There is a high enthusiasm for offline public reading activities, particularly the Shanghai Book Fair, which is the most popular event [2] - 77.96% of citizens have utilized public reading spaces such as libraries and bookstores in the past year, with a satisfaction rate of 79.00% for public libraries [4] Group 3: Second-hand Book Market - There is a growing willingness among citizens to participate in second-hand book trading, with 75.30% expressing interest, particularly among the youth at 78.43% [3] - The average spending on digital reading has increased from 173.95 yuan to 195.49 yuan, indicating a rising acceptance of paid digital content [3] Group 4: Youth and Children Reading - Youth reading volume is the lowest among all age groups, averaging 9.47 books, with 82.66% of them rating their reading volume as low [2] - Children prefer physical books, averaging 28.06 minutes of reading per day, and 87.60% of children under 8 have visited child-friendly reading spaces [6] Group 5: Senior Citizens' Reading Habits - The reading engagement of the elderly has improved, with 65.32% reading six or more books annually, and 80.44% favoring e-books [7] - "Reading + Health" activities are particularly popular among the elderly, who also frequently visit community reading rooms [7]