Core Insights - HKTVmall's total merchandise transaction value for October reached HKD 688 million, representing a month-on-month increase of 6.01% but a year-on-year decrease of 4.31% [1] - The average daily transaction value was HKD 22.2 million, showing a month-on-month increase of 2.78% and a year-on-year decline of 4.31% [1] - The number of independent customers reached 620,000, with a month-on-month increase of 1.64% and a year-on-year increase of 2.31% [1] Company Strategy - The company plans to invest HKD 250 million in marketing, promotion, and advertising activities as part of its strategic plan for 2026 [1] - The goal is to have one in three adults in Hong Kong as a user of HKTVmall [1] - The company aims to expand its services to under-served customer segments, including the elderly and younger demographics, as well as tourists and professionals from mainland China [1] - HKTVmall plans to introduce a "3-hour delivery" service covering supermarket, market, and personal care categories, with an expected product range of 80,000 to 100,000 items [1] Industry Context - The retail landscape is being reshaped by changes in consumer behavior, increased outbound tourism, and intensified competition from mainland China and other international e-commerce platforms [1] - The company views these changes as an irreversible trend that will continue to exert pressure on the retail industry [1]