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斯凯奇持续战略升级产品矩阵 少年系列获市场热烈反响
Zheng Quan Ri Bao· 2025-08-19 11:11
Group 1 - Skechers launched its new autumn and winter collection for the youth segment at the 8th China International Children's Fashion Week, showcasing a deep understanding of local culture and the fusion of Eastern and Western styles [2] - The youth demographic is increasingly recognized for its value and potential in the consumer market, presenting new business opportunities amid changing population age distribution [2] - Skechers has opened a new youth concept store in Changzhou, marking a strategic upgrade in its approach to the youth consumer market [2] Group 2 - Following the positive market response to the youth series, Skechers is expanding its product matrix into the outdoor segment, introducing essential autumn and winter outdoor gear such as jackets and down coats [2] - The new youth series draws inspiration from LA street art, incorporating elements like graffiti, street dance, hip-hop music, and skateboarding, reflecting a bold and expressive youth spirit [2] - The outdoor series features multiple protective functions for outdoor activities, embodying the spirit of exploration and challenge among the youth [2] Group 3 - Skechers' choice to hold the fashion show in Quanzhou highlights the city's unique cultural charm and fashion vitality, as well as the emotional connection between the brand and the city [3] - The CEO of Skechers China, who is originally from Quanzhou, has been actively involved in local investment and social welfare initiatives [3] - Skechers has made significant contributions to local education and sports, including a donation of 500,000 yuan to establish a football development fund at Quanzhou No. 1 Middle School [3]