青年文旅消费新趋势

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青年出游新趋势:深圳男生最爱旅游,打卡小众城市成社交货币
Nan Fang Du Shi Bao· 2025-05-04 07:25
Core Insights - The report reveals a significant increase in solo travel among the youth aged 18-35, with a preference for off-peak travel on Fridays and high-speed rail as the primary mode of transportation, reflecting a shift towards personalized experiences and social attributes in travel consumption [1][2][4][5] Group 1: Travel Trends - The report indicates that individuals aged 30-35 constitute 33.24% of the travel demographic, particularly in economically developed regions like Shanghai, Shenzhen, and Jiangsu, where their representation is notably higher [2] - Young travelers are increasingly opting for solo trips, with Wuhan leading at a 67.33% solo travel rate, followed closely by Shanghai and Shenzhen [4] - The trend of solo travel is linked to the rise of the "single economy" and reflects changes in interpersonal relationships in the digital age [4] Group 2: Travel Preferences - Nearly 20% of young travelers prefer to travel on Fridays to avoid crowds, with popular destinations including Chengdu, Guangzhou, and Beijing [5][6] - High-speed rail is the preferred choice for 60% of travelers aged 18-24, with a significant portion booking tickets within three days of travel [6] - The report highlights a growing interest in less conventional travel destinations influenced by social media, with cities like Zhengzhou and Qingdao emerging as popular spots [7] Group 3: Accommodation Choices - Young travelers prioritize cost-effectiveness in accommodation, with approximately 40% choosing homestays, followed by budget hotels at 30% [9][10] - The preference for accommodation types varies by age group, with younger travelers favoring visually appealing hotels, while older youth lean towards family-friendly and romantic options [9] - The trend of last-minute bookings is prevalent, with over 70% of young travelers reserving accommodations on the same day [9][10]