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报告:男青年比女青年更爱出游、周五“错峰”出行成年轻人出行标配
Zhong Guo Xin Wen Wang· 2025-05-05 16:09
Core Insights - The report reveals new trends in youth travel consumption in China, highlighting the increasing demand for deep experiences and diverse scenarios among the 18-35 age group [1][2] Group 1: Travel Behavior and Preferences - The age group of 30-35 years constitutes 33.24% of the travel market, particularly prominent in economically developed regions like Shanghai, Shenzhen, Zhejiang, Jiangsu, and Guangzhou [1] - Male youth are more likely to travel than female youth, with male travelers accounting for 50.61% and female travelers 49.39% [1] - Major travel destinations for young people include Chengdu, Guangzhou, Chongqing, Beijing, and Hangzhou, with a significant preference for high-speed rail travel, especially among the 18-24 age group, where 60% choose high-speed trains [2] Group 2: Booking Trends and Accommodation Preferences - 74% of youth prefer to book high-speed train tickets within three days of travel, with over 30% booking on the same day [2] - In terms of accommodation, 40% of young travelers prefer homestays, while 30% opt for budget hotels, and about 20% choose star-rated hotels [3] - The booking behavior indicates a trend of "short-term high frequency" with over 70% of users booking hotels on the same day [3] Group 3: International Travel Trends - Shanghai leads as the primary departure city for outbound youth travel, followed by Guangzhou, Beijing, Chengdu, and Shenzhen, indicating a shift from traditional first-tier city dominance [4] - Popular international destinations for young travelers include Bangkok and Seoul, with a growing trend of weekend trips to Southeast Asia [4]