Core Insights - The WisdomTree U.S. MidCap Dividend ETF (DON) is a smart beta ETF launched on June 16, 2006, providing broad exposure to the Mid Cap Value category of the market [1] Fund Overview - DON is managed by WisdomTree and has accumulated over $3.69 billion in assets, positioning it as one of the larger ETFs in the Mid Cap Value space [5] - The ETF aims to match the performance of the WisdomTree U.S. MidCap Dividend Index, which is fundamentally weighted and measures the mid-capitalization segment of the US dividend-paying market [5] Cost and Performance - The annual operating expenses for DON are 0.38%, which is competitive within its peer group [6] - The fund has a 12-month trailing dividend yield of 2.39% [6] - As of July 16, 2025, DON has added approximately 0.02% year-to-date and is up about 6.3% over the past year, with a trading range between $43.28 and $55.55 in the last 52 weeks [8] Risk Metrics - DON has a beta of 0.92 and a standard deviation of 18.07% over the trailing three-year period, indicating it is a medium-risk option [9] - The ETF holds about 332 stocks, effectively diversifying company-specific risk [9] Sector Exposure and Holdings - The fund's assets are primarily in US Dollar, with significant holdings in Westar Energy Inc and Gaming & Leisure Properties Inc [7] - The top 10 holdings account for approximately 109.44% of total assets under management, highlighting a concentrated investment strategy [7] Alternatives - Other ETFs in the Mid Cap Value space include iShares Russell Mid-Cap Value ETF (IWS) and Vanguard Mid-Cap Value ETF (VOE), with IWS having $13.39 billion in assets and VOE $17.92 billion [11] - IWS has an expense ratio of 0.23% and VOE has a lower expense ratio of 0.07%, making them potentially more attractive options for cost-conscious investors [11]