Core Viewpoint - The article highlights the rising popularity of "ice floating" activities in northern China, particularly in the Beijing suburbs, while emphasizing the associated risks and the need for regulation in this emerging recreational sector [1] Industry Overview - Ice floating, a winter activity that originated in high-latitude countries like Russia and Finland, has recently made its debut in northern Chinese cities, with the first ice floating club opening in Altay, Xinjiang in November of last year [1] - Various locations in the Beijing suburbs, such as Yanqing, Miyun, Huairou, and Fangshan, have started offering ice floating experiences, although these activities lack formal qualifications, complete facilities, and professional personnel [1] Market Dynamics - Outdoor leaders are promoting ice floating activities on social media, with prices around 200 yuan per person for group bookings of six, and approximately 150 yuan for two hours of floating in some central urban rivers [1] Safety Concerns - The Blue Sky Rescue Team has raised alarms about the dangers of ice floating in active water bodies, where sudden water releases from upstream reservoirs can pose significant risks to participants [1] - Potential hazards include being swept under the ice layer and encountering strong underwater currents, which can lead to dangerous situations if participants' floating suits become waterlogged [1]