Core Viewpoint - The article investigates the commercialization of "intangible cultural heritage" (ICH) certification in China, revealing that some online platforms offer expedited certification services for a fee, raising concerns about the legitimacy of these certifications [1][3]. Group 1: Certification Process - China has established strict standards and procedures for recognizing "intangible cultural heritage," which require a corresponding history and qualifications for applicants [1]. - Some online platforms claim that individuals can obtain ICH certification without meeting the necessary conditions, undermining the integrity of the certification process [1][3]. Group 2: Commercialization of Certification - A company offering ICH certification services stated that they could prepare application documents and facilitate the process for a fee, with costs as low as 2,000 yuan for association-certified projects [3]. - The company claims that obtaining certification through associations is quicker and easier compared to government certification, which is more challenging and time-consuming [3]. Group 3: Company Operations - The investigation identified a company named "Zhongyi Cultural Investment Co., Ltd." as a provider of ICH certification, which claims to collaborate with the Ministry of Culture and Tourism [4][5]. - The company asserts that it has its own recognition standards established in 2000 and is authorized to issue certificates featuring the national emblem, a claim that raises questions about the legitimacy of their authority [5][6]. Group 4: Consumer Experience - A journalist posing as a client was able to obtain an ICH "inheritor" certificate by paying 600 yuan, receiving both an electronic version and a physical plaque within three days, highlighting the ease of obtaining such certifications through these services [8].