非遗文创出海
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(新春走基层)河北衡水:非遗文创“组团出海” 拓国际市场迎新春
Xin Lang Cai Jing· 2026-02-09 14:04
Core Insights - The article highlights the successful international expansion of a traditional Chinese brush factory in Hebei, which has received significant orders from Europe ahead of the Lunar New Year, showcasing the global interest in Chinese cultural products [1][2] Group 1: Company Overview - The brush factory in Hou Dian village, Hebei, is preparing to ship 3,000 sets of customized brush kits to Europe, designed to cater to European preferences [1] - The factory's manager, Sun Zhanbiao, emphasizes the importance of timely delivery to enhance the experience of foreign customers with Chinese calligraphy [1] Group 2: Market Response - The orders stemmed from participation in the Milan International Handicrafts Fair, where traditional Chinese products were well-received, leading to the establishment of long-term sales channels with local distributors [1] - The positive feedback from the exhibition prompted the company to invest in new product development, adjusting designs to align with international aesthetics [1] Group 3: Product Development - The product range has expanded to include new items such as inner painting brush holders and small scrolls, along with a giant brush measuring 1.8 meters [2] - The company aims to enrich its product offerings to facilitate the international market entry of more local intangible cultural heritage products [2] Group 4: Industry Support - The local government is actively supporting the internationalization of intangible cultural heritage through platform building, talent cultivation, and industry chain improvement [2]